While there are definitely gimmicks when it comes to technology in the small business (for instance, USB-powered staplers) there are many devices and technologies that have far more utility, although they may not seem to be applicable to all industries. One example would be the digital signage solutions that have grown in popularity. While they may seem to have limited uses outside of retail, there are plenty of ways to use them to your advantage.
Authority. Knowing what your business does well, and using that knowledge, experience, and expertise to increase your company’s position within the market is more crucial for the small business today than ever before. This is because, from a competitive standpoint, the small or midsize business is not able to sport the kind of prices that larger firms can, and still make a profit. One way an organization can utilize this talent to increase the visibility of their offering is by using webinars.